As a marketer and webmaster, I spend a good deal of my time researching and educating myself on different SEO methods. I’ve come across some really bad ones that should make it to the top-10 list of the best ways to get your website banned from search engines, to some really great and innovative ideas that don’t have to cost you much, but will certainly take a good amount of work and time.
I try my best to remain on top of my game; and I often read every article posted by Google, and go through every video that appears to have some relevancy in the work I’m involved in. One of my go-to places for SEO best practices, are articles written by Matt Cutts, the head of Google’s Web-Spam team.
There are quite a number of unscrupulous “webmasters” out there who spam sites and blogs because they believe it will give them a winning edge in back-links and PR. Yet the current algorithms that Google uses, are smart enough to tell a spam blog from a legitimate one. When Matt Cutts blogs about blogs, I stop and pay attention. The following is my response to Matt Cutts’ view on guest-blogging:
If Google is to create (or has created) an algorithm to penalize “guest” bloggers, why is it that we still see articles on platforms like wiki-how show on the first page? As a marketing professional & webmaster, I take brand-awareness very seriously. Brand awareness can be created through several legitimate, organic methods. This includes high quality/no-spam guest-blogging Guest blogging for SEO.
I emphasize the term “organic”. Could it be possible that Google has realized they’re leaving money on the table, by allowing legitimate Marketing and SEO professionals do what they do best, without letting Google in on the company profits? Unfortunately, in many world situations, whether it is politics or business related, decisions are often made based on “the bottom line.” And in many of the cases, the bottom line is profits.
Understandably, Google is a business first; and they, like the rest of us, have to continue creating new methods to increase revenue and decrease losses. That being said, it makes all the business sense in the world to penalize brand-awareness blogging, both good and spam, to drive up sales in Google AdWords. Don’t get me wrong. There’s nothing wrong with creating revenue opportunities. Nobody goes into business to fail; but when Google created a precedent by allowing good guest-blogging not to go unnoticed, only to years later announce that guest-blogging should not be a consideration, is just bad P.R.