PPC marketing has been around for years but the real breakthrough in recent years has been the introduction of pay per action marketing. This marketing model is perhaps the most cutting edge of all the pay per click models and it is now fast becoming the standard for online marketing. Pay per click is essentially an online advertising model whereby an advertiser only pays a publisher if the ad is actually clicked on. It’s the equivalent of being able to put up a shop in your local high street but only being paid if you were to actually visit the shop.
So what makes PPC such a great way of engaging with new audiences and driving up brand awareness? Firstly it offers a huge range of choice. Whereas in past years you would have had to choose between search engine optimization (SEO), pay per click (PPC) and social media marketing, these are now all elements of an integrated marketing strategy. You can decide where you spend your budget and choose the type of audience you want to target. Also, PPC marketing has an incredibly fast response time – you can actually make changes to your campaign almost instantly, unlike some other forms of paid advertising. Gawdo.com can help you to choose the right advertising strategy for you business.
One of the most compelling aspects of PPC marketing is the immediate impact it can have on your website. With very little preparation, you can create an incredible buzz about your company that will spread like wildfire. For example, some people are so enthusiastic about promoting a particular product on Facebook that they’ll spend hundreds of thousands of dollars a month simply to be active within the “Like” or “Share” communities. PPC advertising allows you to set up different campaigns that will continually engage with your audience.
There is also the aspect of tracking your results that make paid advertising so exciting. You can measure your return on investment (ROI) in different ways. Generally, you can set your ROI at a rate of one cent per thousand impressions. This means that if you have ten thousand people who view your Facebook page per day, you will only get one cent of a dollar for each individual impression. However, if you had two thousand fans, then you would be able to see your ROI increase tenfold. The power of tracking is truly incredible when it comes to effectively engaging your audience.
When a PPC campaign is first created, there is usually a lot of trial and error involved. You might think that you have a great campaign up and running, but you may not be getting the results that you expected. This is where hiring a PPC company to manage your pay per click advertising can come in handy. The company will be responsible for targeting your specific audience and making sure that only they see your advertisements. They will ensure that your advertisement displays on their websites with the right demographics in order to draw in traffic. Once this has been done, you can then determine what kind of ads work best and adjust them accordingly.
Another common pitfall for new paid advertising campaigns is that they do not give a person enough time to read the advertisement before deciding whether or not they are going to click on it. Many times marketers want to pull in new customers as soon as possible and this can sometimes backfire because people are not interested in reading lengthy ads. Some marketers also try to over advertise their site in order to create higher revenues. If a PPC campaign becomes too aggressive, it can drive visitors away rather than attracting them.
Native Ads are another alternative for paid advertising platforms. They are much less intrusive in that they do not attempt to affect the user’s mood in any way. These ads are simply text advertisements that the user can either read on their own or push a button to open up. As long as the platform allows users to open them, they are very effective at enticing visitors. This can result in a higher CTR, because there is no need for the marketer to create brand recognition for the product, which can be extremely costly.
Paying close attention to the demographics of the audience can help determine which type of paid advertising platform is the best one for a particular business. For example, if a business wants to use a PPC campaign to attract more attention to their website, they may want to focus on using long, relevant keywords. If a business only needs to target the immediate niche market, then they may choose to go with pay-per-click marketing which does not have as much risk associated with it but can be incredibly effective. When choosing which paid advertising strategy is right for a particular business, a good idea is to think about how the audience will act based on the keywords being used in the paid advertising as well as the click-through rate of the advertisement.